We are starting a new blog series to introduce you to the wonderful people behind DiscountFilters.com. We are kicking off the interviews with the man who started it all…. our founder and CEO, Todd Anthony.
Quick Facts about Todd Anthony
Official Title: Founder/CEO
Describe your role/daily activities in 1-2 sentences: While not involved in the day to day operations, I am always available and enjoy helping any department when needed. I endeavor to give the talented people of NT everything they need to be successful, step out of their way, and cheer them on from the sidelines.
How long have you been with the company?: Since inception, 14 years ago
What’s your favorite animal?: Dogs, I have 2 and enjoy volunteering at the humane society with my daughter.
1. How did National Trade Supply (NTS), and eventually DiscountFilters.com (DF), start?
NTS/DF started as a side project for my indoor air quality business. The first website dwarfed the original business within 2 weeks of launching it.
2. What is the best thing about owning a company?
Meeting the amazing people that work at NTS (past and present) and the lifelong friendships that are created.
3. What has been the biggest hardship for NTS/DiscountFilters so far?
Difficulty overcoming the unfair barriers put forth by some large corporations to prevent aftermarket/alternative filter choices to consumers.
4. How does the current state of NTS compare with your visions of the company 14 years ago? Where do you think the company will be in another 14 years?
I had never dreamed the company would grow to serve thousands of customers every day. Nor had I imagined we would become a manufacturing business creating scores of U.S. jobs that were previously taken overseas.
Hopefully in 14 years we will be just as surprised by our growth and success as we are today.
5. What is your one piece of advice to anyone trying to start their own company?
Be fearless, never quit, and always put your customer first.
Bonus Question: What is your favorite NTS story?
Hiring our first employee: He was way overqualified and I told him I would help him find a “real” job if he helped me for a few weeks. 14 years later, he is still here and is our operations manager.